Insight article
Our fleet gets a rebrand
18 Sep 2024
Shearwater underwent an exciting and successful rebrand earlier this year. Changing our logo and branding in our offices, warehouses, technical centres and other sites was relatively quick but scheduling vessel rebranding in between important jobs, is another ball game…Shearwater launched a fresh, new brand strategy earlier this year. Planning and scheduling our fleet of 23 vessels to have their external logos replaced began immediately.
We have the industry’s leading fleet of high-capacity towed streamer and ocean bottom vessels. But when you are negotiating busy client workloads around the world, the process requires meticulous and practical advance planning.
Perfect timing
SW Amazon Warrior is the fourth of our vessels to undergo its logo replacement while along quay side at our facility at the port of Farsund. SW Oceanic Sirius has already been rebranded while in Malaysia, SW Oceanic Vega while alongside in Las Palmas and SW Thuridur in Singapore.
SW Amazon Warrior was coming to Farsund already for a technical annual service, so this was perfect timing to have new individual ‘Shearwater’ sticker letters applied by service provider, Farmar.
SW Amazon Warrior had already had our old logo painted over while in dry dock in Gibraltar, where weather prevented further work. Farmar used cherry pickers and applied the stickers, including the Shearwater diving bird, over an area of 15.5m x 2m. Made from robust, seaworthy material, the stickers were applied to the vessel’s sides.
Captain Dariusz Fira was there to see the process in action. “It was a little too cold for the stickers to adhere properly and the surface of the vessel needed to be warmed.
The crew had been curious about the story behind the rebranding. When it was fully explained they were proud to be part of the story.”
As it’s a time consuming and expensive process to pull a vessel out of active duty, Shearwater will rebrand its fleet in connection with scheduled dry docks. It will take some time to work our way through the entire fleet. Eystein Stolt-Nielsen, Fleet Technical Manager, says: “It’s best for us to wait until the vessel needs a maintenance stop or other servicing to rebrand. The weather needs to be on our side, too – not too cold, not too wet – otherwise the letters won’t stick properly.”
Next, it’s the turn of SW Mikkelsen and SW Gallien in Farsund. and SW Empress during her dry dock appointment in Singapore.
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